“Jasmine Lin is a user experience designer and information architect based in Seattle.”
Network Risk Panel
#informationarchitecture #userresearch
The Network Risk is derived from a dataset of billions of online transactions used to detect legitimate and anomalous consumer behavior. Being the sole designer, I led the end-to-end process, including design and research. I developed a strategy to collect quantitative user data as a benchmark used by the team for further iterations.
Zumiez Brand Loyalty App
#productdesign #interactiondesign
Zumiez hired Pilot to refresh its brand loyalty app for a modern e-commerce mobile experience. I led a workshop to explore ideas, built information architecture, and applied visual design to the user interface. Working with another designer, I also created interactive prototypes to support on-site user research and collect user feedback.
eBay Navigation
#prototyping #visionarydesign
The visionary project aimed to reimagine the search and navigation experience for millions of shoppers using eBay. I collaborated with another designer to create 4 UX themes based on extensive user and market research. I built 10+ interactive prototypes in both desktop and mobile form to better communicate the vision to stakeholders.
Autodesk Shotgun Onboarding
#growth #designsystem
Shotgun is a production tool for creative teams in the motion picture and gaming industries. The project goal was to retain trial customers with a better onboarding experience. I created user journeys, flowcharts, clickthroughs, and prototypes following Autodesk’s design system to communicate with the internal team.
MOOVE
#productdesign #saas
MOOVE is a digital platform dedicated to shared mobility for corporations in India. I was the lead designer responsible for shaping the end-to-end user experience. Including a web platform that optimizes dispatch workflow for administrators and mobile apps creates a safe ridesharing experience. MOOVE is currently operating in New Delhi and Bangalore.
Zumiez
2019
Zumiez hired Pilot to refresh its brand loyalty app for an end-to-end e-commerce mobile experience.
I built the information architecture to illustrate its overarching structure. Working with another UX designer, we created high fidelity prototypes to support on-site user research and collect user feedback.
MOOVE
2016 - 2019
MOOVE is a digital platform dedicated to realizing shared mobility scenarios for the largest logistics corporation in India. The Uber-like platform includes mobile apps for drivers and riders along with a web app for optimizing dispatch and administrative workflow.
BLAMO was a partner from day one, providing all UX design and platform architecture. I was the lead designer and worked on many features alone. MOOVE is currently operational in New Delhi and Bangalore.
Autodesk — Shotgun
2018
Shotgun is the industry-leading, film studio production tool used by creative teams in the motion picture and gaming industries. The primary goal was to retain trial customers with better onboarding and in-line help and learning.
My team was responsible for designing a first version in-app learning experience for Shotgun. I created user journeys, interaction logic diagrams, prototypes, and clickthroughs following Autodesk HIG to communicate with the internal team.
eBay Navigation
2019 - 2020
The project goal was to reimagine the search and navigation experience for millions of shoppers on eBay. The project eventually extended to become an envisioning project that went beyond navigation.
I worked with another designer to create 4 UX themes based on extensive user and market research. I’ve built 10+ interactive prototypes in both desktop and mobile form to better communicate the vision to stakeholders.
Pro Insight
2020 - Present
Pro Insight is a manual review solution to approve or deny transactions quickly and confidently. I’m the sole designer on the team. I led and shipped the UX design for the Network Risk panel, Groups feature for admins, and deep link builder in Pro Insight.
I led the end-to-end design process including user needs discovery, ideation, wireframing, prototyping, and user validation. I went through the iterative design process from v2 to v3 on the network risk panel and achieved a 75% satisfaction rate.
Skype
2016 - 2017
Skype began a lengthy redesign with the hope of gaining back some of the market shares it had lost. The main idea was to refresh its user experience, by applying behavioral psychology techniques to new features that would drive engagement.
I was a member of the team responsible for designing interaction models for critical scenarios. This included patterns for FRE, onboarding, profile, settings, sharing, and many of the behind-the-scenes systems. The redesign launched in January 2017.
BLAMO was hired to do research and concept-generation involving ubiquitous computing scenarios that apply to Microsoft’s huge portfolio of enterprise applications. My role was to create dozens of framing diagrams to understand where, in that vast space, we might focus and develop some small prototypes or vignettes that would begin to rally many divisions around a single approach.
Microsoft - OPG
2017 - 2018
Civics in Chaos is a euro-style card game based on the procedures of passing a bill in Congress, mirroring real life in an uncanny way. This was a successful Kickstarter for BLAMO. There were numerous game design sessions, playtests, and rule refinements along the way. Civics in Chaos was shipped to backers around the world.
Civics in Chaos
2017 - 2018
KEXP
2018
KEXP is a nonprofit arts organization serving music lovers and artists. This project is to define the design direction for a KEXP music discovery platform to support and extend each DJs’ creative process during a live show. I led a group of students from Cornish College to complete a thorough discovery phase to inform the design process. We created experience requirements, defined primary use cases, and illustrated key scenarios.
Padam is a portable Wi-Fi speaker that allows direct access to your favorite playlists, internet radios, and podcasts through the simple twist of a dial. After the initial set-up, no phone is required. BLAMO was hired to design the user experience for users interacting with the speaker itself by creating a mental model involving the interplay between knobs and a LED panel. I designed
Padam
2018
BLAMO was hired to help create a first version loyalty program for Vans. As an interaction designer, I explored interaction models that would match Vans customers’ unique style. The challenge was to create something unique that was also easy to use and understand. In order to validate designs and uncover opportunities, we asked 13 loyal Vans fans to evaluate our interactive prototype. Vans Family App was released in February 2018.
Vans
2017