Google Local Services Ad Formats
I built the 36-screen component library that became the single source of truth for the Local Services consumer experience across mobile and desktop, powering 50+ experiments and launches, then scaled the format to Google Maps in 2023.
Google SMB Advertiser Experience
I redesigned the Local Services advertiser sign-up flow — lifting completion 15%, allowance rate 3×, and photo uploads 14% — and drove the UX strategy that opened new verticals like healthcare and storefronts.
Google Real Estate Ads
I owned UX as the lead designer for real estate listing ads 0-to-1, launching across 6 cities for multi-million ARR ahead of a nationwide rollout in 2026.
Mastercard Ekata Pro Insight
As sole designer, I led end-to-end UX and research for Network Risk Panel, a fraud-detection tool where 74% of 600+ users found the redesign easy to understand, setting the team's first adoption benchmark.
Zumiez Brand Loyalty App
I designed UX for Zumiez's loyalty app, turning a discovery workshop and fresh information architecture into interactive prototypes that drove on-site user research.
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