Jasmine Lin is a user experience designer and information architect based in Seattle.


MOOVE is a digital platform dedicated to realize shared mobility scenarios for the largest logistics corporation in India. The Uber-like platform includes mobile apps for drivers and riders along with a web app for optimizing dispatch and administrative workflow.

BLAMO was a partner from day one, providing all UX design and platform architecture. I was the lead designer and worked on many features alone. MOOVE is currently operational in New Delhi and Bangalore.


Microsoft — OPG

BLAMO was hired to do research and concept-generation involving ubiquitous computing scenarios that apply to Microsoft’s huge portfolio of enterprise applications.

My role was to create dozens of framing diagrams to understand where, in that vast space, we might focus and develop some small prototypes or vignettes that would begin to rally many divisions around a single approach.


Autodesk — Shotgun

Shotgun is the industry-leading, film studio production tool used by creative teams in the motion picture and gaming industries. The primary goal was to retain trial customers with better onboarding and in-line help and learning.

My team was responsible for designing a first version in-app learning experience for Shotgun. I created user journeys, interaction logic diagrams, prototypes and clickthroughs following Autodesk HIG to communicate with internal team.


Skype App

Skype began a lengthy redesign with the hope of gaining back some of the market share it had lost. The main idea was to refresh its user experience, by applying behavioral psychology techniques to new features that would drive engagement.

I was a member of the team responsible for designing interaction models for critical scenarios. This included patterns for: FRE, onboarding, profile, settings, sharing, and many of the behind-the-scenes systems. The redesign launched in January, 2017.